CHOLULA
What do you put Cholula on?
It may be unnerving to learn that Mary pours Cholula over her hot chocolate or Joe cascades Cholula on their grilled cheese. As crazy as it may seem, this has become a way of life for the pequin pepper pioneers. It's time to taste these out-of-the bottle shockingly good combos.
AD/CW: Josh Rudisel
AD/CW: Sara Ryan
PHASE 1
In this social media contest, the fan with the most “shockingly good” combination is decided by the fans!
The winner of the contest will win a lifetime supply of Cholula hot sauce. How fitting!
Submissions simply need to be on social media with the hashtag #shockinglygood by users following Cholula’s account.
PHASE 2
Results are decided a month later by counting up the number of likes on the first post to suggest their unique combination. Our certified Cholula judges will also play a part in this!
Cholula Team React:
Of course, Cholula’s judges will also be reviewing the submissions and rating them too!
PHASE 3
Fans have shocked social media, and the Cholula team with these unknowingly flavorful matches. Now it’s our turn to take these Cholula combinations out to the public.
There will be video spots and outdoor ads such as billboards and wildpostings.
CHOLULA CAFE
Are you daring enough to experience the Shockingly Good blend for yourself? Last but not least, our nationally traveling pop-up cafe would continue to spread the love of Cholula fans' shockingly good dishes previously featured.
